About Crypto Valley Partners AG | Crypto Licensing Experts in Zug

Who we are

Crypto-license.io is operated by Crypto Valley Partners AG, a crypto licensing advisory based in Zug, Switzerland. We help founders, exchange operators and compliance teams obtain and maintain crypto, VASP, CASP and exchange licenses worldwide, from jurisdiction selection through to ongoing AML and KYC compliance.

Our work sits at the intersection of three things our clients tell us are hard to find together: breadth across jurisdictions, depth on the actual rules, and a base inside one of the most established digital-asset ecosystems in the world. We are an independent advisory firm, not a regulator and not a law firm, and we are transparent about that distinction throughout this site.

A crypto licensing advisory based in Crypto Valley

The canton of Zug is widely known as "Crypto Valley", a cluster of blockchain, digital-asset and fintech companies that grew up around Switzerland's clear, principle-based approach to financial regulation. Operating from Zug gives us a front-row view of how licensing frameworks evolve, how Swiss and EU rules interact, and how serious operators structure compliant businesses. We use that vantage point on behalf of clients far beyond Switzerland, across Europe, the Middle East, Asia, the Americas and the major offshore centres.

What we help clients achieve

In practice, most clients come to us with one of three goals: they want to launch a regulated crypto business and need to choose the right jurisdiction, they already operate and need a license or registration in a specific country, or they need to bring an existing business into line with a new framework such as the EU's MiCA. We map the requirements, shortlist the jurisdictions that fit the business model, and support the application and ongoing-compliance work from start to finish.

Meet Magnus Müller, our founder

[Portrait of Magnus Müller, founder of Crypto Valley Partners AG - image slot img-portrait, 380×480]

Magnus Müller is the founder of Crypto Valley Partners AG in Zug, Switzerland, and advises crypto and fintech firms on obtaining and maintaining VASP, CASP and exchange licenses worldwide, including MiCA and AML/KYC compliance.

Magnus leads our advisory work and is the author and reviewer behind the guides published across crypto-license.io. The aim of every page is the same standard he applies to client engagements: facts traced to primary regulatory sources, no over-claiming, and clear next steps for the reader.

Expertise and focus

Magnus and the team focus on the licensing and compliance questions that decide whether a crypto business can operate legally. Core areas of expertise include:

• Crypto, VASP and CASP licensing
• Jurisdiction selection across multiple regions
• MiCA, the EU's crypto-asset framework
• AML and KYC compliance and ongoing supervisory obligations
• Crypto exchange licensing

Connect with Magnus

You can find Magnus on LinkedIn. For specific licensing questions, please route enquiries through our contact page rather than personal channels, so the right specialist can pick them up.

What we do

Our work maps to the main areas of expertise published across this site. Each stream below links to the in-depth guide that backs it up, so you can verify the depth of our knowledge before you ever get in touch.

[Infographic 1: "What we do: licensing scope map" - structure diagram placed here]

Crypto, VASP and CASP licensing

We advise on the full licensing lifecycle: from confirming whether your activity needs authorization, through application preparation, to maintaining the license once granted. Start with our crypto licensing guide for the worldwide overview, or read how to become a licensed VASP licensing provider step by step.

Jurisdiction selection across 19 countries

Choosing where to license is the single most consequential decision most crypto operators make. We compare regulatory regimes, capital and substance requirements, timelines and ongoing costs across 19 country guides plus EU-wide frameworks. Our compare crypto-license jurisdictions guide is the best place to start narrowing the shortlist.

MiCA and AML/KYC compliance

For businesses operating in or selling into the EU, MiCA is now the governing framework for crypto-asset service providers. We help firms scope CASP authorization and meet the supervisory obligations that follow. See our deep dive on MiCA regulation in the EU and our practical guide to AML and KYC compliance.

Crypto exchange licensing and ready-made companies

Exchanges face the most demanding licensing requirements of any crypto business model. We advise on the regulatory, capital and operational pieces, and on ready-made licensed companies where a faster route to market makes sense. Our crypto exchange licensing guide covers the technical and legal requirements in detail.

Why Switzerland and Crypto Valley

Switzerland was one of the first jurisdictions to set out clear expectations for blockchain and digital-asset businesses, and Zug's "Crypto Valley" became the natural home for companies that wanted regulatory certainty alongside a deep talent and service ecosystem. Being based here means we work inside that ecosystem day to day rather than observing it from the outside.

We are clear about what this does and does not mean. A Zug address does not imply any regulatory endorsement, and we never present our advisory work as a substitute for a license or for licensed legal counsel. What it does give clients is a partner that understands how a credible, compliance-first crypto business is built, and that can apply Swiss-grade rigour to licensing decisions in any jurisdiction we cover.

[Image slot img-inline-1: Zug, Switzerland, home of the Crypto Valley ecosystem]

How we work

We run engagements as a structured process rather than a one-off document hand-off. While every mandate is different, the path usually follows four stages:

1. Assessment. We review your business model, target markets and risk profile to establish which activities require authorization and where the realistic options lie.
2. Jurisdiction shortlist. We compare the candidate jurisdictions on requirements, timelines, substance and ongoing obligations, then narrow to the options that fit your commercial goals.
3. Application support. We help prepare and structure the application package, including the AML/KYC framework, governance and documentation regulators expect to see.
4. Ongoing compliance. Once a license or registration is in place, the work continues: monitoring, reporting and adapting to framework changes such as MiCA transition deadlines.

[Infographic 2: "How an engagement works" - 4-step process flow placed here]

We deliberately do not publish deal counts or quantified track-record claims that we cannot substantiate. What we can commit to is a method built on primary-source research and honest assessment of what is achievable in your situation.

Who we help

Our clients are business operators making YMYL-grade regulatory decisions, not casual readers. We typically work with:

• Founders launching a new regulated crypto or fintech venture and choosing where to base it.
• Exchange and platform operators that need a license or registration in one or more markets.
• Compliance officers and legal teams bringing an existing business into line with MiCA, FATF Travel Rule obligations or a national VASP regime.

If your situation does not fit neatly into one of these, the fastest way to find out whether we can help is a short conversation.

Get in touch

Crypto Valley Partners AG is reachable through the channels below. Our address, phone and email are consistent across the site and in our structured data.

• Address: Aegeristrasse 5, 6300 Zug, Switzerland
• Phone: +41 78 208 4680
• Email: info@crypto-license.io

For new enquiries, the quickest route is to get in touch through our contact page, where you can describe your business and the jurisdictions you are considering.